Modern Supply Wins WIT Marketing Award


Out-of-the-Box Marketing Concepts Appeals to Retail Consumers

Modern Supply Company, a kitchen, bath and lighting distributor, has been chosen as the overall winner for WIT & Company’s WHAM (WIT Honors Achievements in Marketing) marketing award for 2010 innovative marketing initiatives. WIT is a national member-owned organization of over one hundred independent plumbing, heating and cooling wholesale distributors. Modern Supply submitted entries in six categories including advertising & brand awareness for the creation of their fictional spokesperson Modern’s Millie.

“We’re very excited to receive the WHAM Marketing award,” states Pace Robinson, Modern Supply CEO. “Modern Supply has implemented marketing programs that are unique to our industry. Our fictional spokesperson, Modern’s Millie, was created to soften our industrial wholesale image and to better relate to the female consumer market. We continue to expand our marketing efforts and incorporate Millie in most all aspects.”

“For all their hard work re-inventing their company’s brand in 2010 and beyond, Modern Supply definitely deserved to win this award,” Sabrina Hawthorne, WIT Marketing Coordinator, comments. “Their branding strategy is unique and creative… for this industry and overall.  When they introduced Millie to their market, they successfully implemented several out-of-the-box endeavors.  Congratulations, Modern Supply!”

The announcement was made at WIT’s 2011 Fall Networking Meeting in Indianapolis, IN. The award included a professional photo and video shoot of Modern Supply’s Knoxville showroom and staff. View the video:

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