Out-of-the-Box Marketing Concepts Appeal to Retail Consumers
Modern Supply Company, a kitchen, bath, lighting and HVAC distributor, has been selected as the overall winner for WIT & Company’s WHAM (WIT Honors Achievements in Marketing) marketing award for 2010 innovative marketing initiatives. WIT is a national member-owned organization of approximately one hundred independent plumbing, heating and cooling wholesale distributors. Modern Supply submitted entries in six categories including advertising & brand awareness for the creation of their fictional spokesperson Modern’s Millie.
“We’re very excited to receive the WHAM Marketing award and to be recognized among our peers,” states Pace Robinson, Modern Supply CEO. “Modern Supply has implemented marketing programs that are unique to our industry. Our fictional spokesperson Modern’s Millie, was created to soften our wholesale image and better relate to today’s consumer market. We continue to expand our marketing efforts and incorporate Millie in most all aspects.”
“For all their hard work re-inventing their company’s brand in 2010 and beyond, Modern Supply definitely deserved to win this award,” Sabrina Hawthorne, WIT Marketing Coordinator, comments. “Their branding strategy is unique and creative… for this industry and overall. When they introduced Millie to their market, they successfully implemented several out-of-the-box endeavors. Congratulations, Modern Supply!”
The announcement was made at WIT’s 2011 Fall Networking Meeting in Indianapolis, Indiana. The award included a professional photography and video shoot of Modern Supply’s Knoxville showroom and staff and was revealed at the meeting. View the video.