Out-of-the-Box Marketing Concepts Appeal to Retail Consumers
Modern Supply Company, a kitchen, bath, lighting and HVAC distributor, has been selected as the winner for WIT & Company’s WHAM (WIT Honors Achievements in Marketing) marketing award in the E-marketing & Web Campaigns category for their blog, Kitchen and Bath Blab. The blog continues to brand Modern’s Millie as their virtual spokesperson sharing design trends and product information. WIT is a national member-owned organization of approximately one hundred independent plumbing, heating and cooling wholesale distributors.
“We’re very pleased to have won the WHAM
e-marketing award for our blog and to be recognized among our peers,” states Pace Robinson, Modern Supply CEO. “The blog was created to help expand our consumer reach and awareness for Modern’s Millie, our fictional spokesperson. The blog was the next step in our social media initiative.”
“Modern Supply definitely deserved to win the e-marketing award,” Sabrina Hawthorne, WIT Marketing Coordinator, comments. “Their branding strategy is unique and creative…for this industry and overall. When they introduced Modern’s Millie to their market, they successfully implemented several out-of-the-box endeavors including their Kitchen and Bath Blab blog. Congratulations, Modern Supply!”
The announcement was made at WIT’s 2012 Fall Networking Meeting in Phoenix, Arizona.